ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

Reach Your Customers with Geofencing

July 15, 2016
Reading Time: 1 min read

The Basel, Switzerland-based Financial Stability Board today updated its list of global systemically important banks subject to supplemental loss absorbency requirements.

A Marketing Money Podcast

With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. These location tracking tools allow you to specifically target customers in specific locations with location-specific messages.

Location-based marketing is all about finding the right person at the right time with the right message—all in the digital and mobile space—to lead them to your bank.

Listen in as John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss this emerging technology in depth in the first Marketing Money podcast.

Online training in digital, mobile and social media from ABA.

Tags: ABA Bank Marketing PodcastDigital marketingGeofilters
ShareTweetPin

Related Posts

From the Vault: Traveler’s checks and creative destruction

From the Vault: Traveler’s checks and creative destruction

Retail and Marketing
August 19, 2026

The first recognizable traveler’s check was issued in 1772. Why did they disappear?

Cost of funds shoots to top of community bankers’ concerns in 2024

Survey finds most consumers want to maintain bank branch access

Community Banking
August 14, 2026

U.S. consumers want digital banking convenience but also want to maintain access to bank branches and people for complex issues and personalized financial guidance, according to a new survey by Santander.

Banks, Sports Sponsorships and COVID: Three Ways to Win

The new playbook for banking athletes

Retail and Marketing
August 10, 2026

An ABA Banking Journal series explores how banks are adapting to the financial needs of student athletes, professionals and the sports industry around them.

National Bankers Association partners on program to help close the racial wealth gap

How banks can garner their share of the wealth transfer windfall

Wealth Management
August 3, 2026

Many financial institutions are very good at building multi-generational family relationships and there is much to learn from them.

Nothing ‘nil’ about NIL

Nothing ‘nil’ about NIL

Retail and Marketing
July 28, 2026

Five years after court rulings and NCAA changes freed up student-athletes to be compensated, banks of all sizes are finding new opportunities to connect with audiences.

Q&A: Sports banking in a changing universe

Q&A: Sports banking in a changing universe

Wealth Management
July 14, 2026

'This is an incredibly exciting time for college athletics ... For banks, this evolution presents a tremendous opportunity.'

NEWSBYTES

Tioga-Franklin Savings Bank in Philadelphia closed by regulators

August 21, 2026

ABA: Proposed customer identification standards for stablecoin issuers need strengthening

August 21, 2026

ABA: International payment transparency standards need more work

August 21, 2026

SPONSORED CONTENT

Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

August 20, 2026
Why Your Systems Keep Slowing Down — and What to Do About It

The exam question a backup can’t answer

August 18, 2026
Beyond Surveillance: Rethinking Security for Modern Financial Institutions

Beyond Surveillance: Rethinking Security for Modern Financial Institutions

August 12, 2026
Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

August 1, 2026

PODCASTS

Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

August 20, 2026

Podcast: Banking the brave new world of college athletics

August 4, 2026

Podcast: Tactics for meaningful strategic planning

July 28, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.