ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

Reach Your Customers with Geofencing

July 15, 2016
Reading Time: 1 min read

The Basel, Switzerland-based Financial Stability Board today updated its list of global systemically important banks subject to supplemental loss absorbency requirements.

A Marketing Money Podcast

With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. These location tracking tools allow you to specifically target customers in specific locations with location-specific messages.

Location-based marketing is all about finding the right person at the right time with the right message—all in the digital and mobile space—to lead them to your bank.

Listen in as John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss this emerging technology in depth in the first Marketing Money podcast.

Online training in digital, mobile and social media from ABA.

Tags: ABA Bank Marketing PodcastDigital marketingGeofilters
ShareTweetPin

Related Posts

Survey finds many bank customers use gen AI, but don’t trust it

Survey finds many bank customers use gen AI, but don’t trust it

Newsbytes
September 1, 2026

Deloitte survey finds that while most bank customers use generative AI to research bank products, they hesitate to share personal info with the technology or trust its recommendations.

Bank marketing’s essential role in successful branch expansion

Retail and Marketing
August 31, 2026

Banks have opened more than 1,000 new branches annually over the last three years. This new branching boom presents a great brand and marketing opportunity.

FTC seeks to enforce business disclosure of personalized pricing

FTC seeks to enforce business disclosure of personalized pricing

Compliance and Risk
August 26, 2026

Businesses that fail to disclose that they use consumer data to set personalized prices for goods or services are likely engaging in deception or unfairness and can expect the Federal Trade Commission to pursue enforcement actions, according to...

From the Vault: Traveler’s checks and creative destruction

From the Vault: Traveler’s checks and creative destruction

Retail and Marketing
August 19, 2026

The first recognizable traveler’s check was issued in 1772. Why did they disappear?

Cost of funds shoots to top of community bankers’ concerns in 2024

Survey finds most consumers want to maintain bank branch access

Community Banking
August 14, 2026

U.S. consumers want digital banking convenience but also want to maintain access to bank branches and people for complex issues and personalized financial guidance, according to a new survey by Santander.

Banks, Sports Sponsorships and COVID: Three Ways to Win

The new playbook for banking athletes

Retail and Marketing
August 10, 2026

An ABA Banking Journal series explores how banks are adapting to the financial needs of student athletes, professionals and the sports industry around them.

NEWSBYTES

House committee removes proposed tax deferral for digital asset rewards

September 16, 2026

FOMC raises rates for first time in three years

September 16, 2026

ABA DataBank: Retail sales excluding gas increased 1.1% for the month

September 16, 2026

SPONSORED CONTENT

Banking Technology at a Strategic Crossroads

Banking Technology at a Strategic Crossroads

September 8, 2026
Taming AI Agent Sprawl: A Playbook for Consumer Lending

Taming AI Agent Sprawl: A Playbook for Consumer Lending

September 1, 2026
Grow Public Deposits Without the Operational Burden End Fragment

Grow Public Deposits Without the Operational Burden End Fragment

September 1, 2026
Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

Could Your Bank Absorb the Hidden Cost of Running Legacy Systems?

August 20, 2026

PODCASTS

Podcast: Making the jump from a high performer to a high-performing leader

September 16, 2026

Podcast: Remembering 9/11, a quarter century later

September 10, 2026

Podcast: Banking the brave new world of college athletics

August 4, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.