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Home Retail and Marketing

Reach Your Customers with Geofencing

July 15, 2016
Reading Time: 1 min read

The Basel, Switzerland-based Financial Stability Board today updated its list of global systemically important banks subject to supplemental loss absorbency requirements.

A Marketing Money Podcast

With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. These location tracking tools allow you to specifically target customers in specific locations with location-specific messages.

Location-based marketing is all about finding the right person at the right time with the right message—all in the digital and mobile space—to lead them to your bank.

Listen in as John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss this emerging technology in depth in the first Marketing Money podcast.

Online training in digital, mobile and social media from ABA.

Tags: ABA Bank Marketing PodcastDigital marketingGeofilters
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