In 2015, ABA’s spokespeople handled 2,305 media inquiries and the association appeared in more than 2,063 stories, according to the ABA Public Relations Year in Review report. The top issues included data security and fraud—specifically the EMV transition and chip payment cards—as well as legislative topics such as regulatory relief. The Year in Review infographic highlights ABA’s efforts to promote these efforts across various media channels.
ABA’s chip and payment cards and EMV campaign gained tremendous coverage in top publications—including the New York Times, USA Today and the LA Times—and its national EMV radio tour reached over 10.8 million listeners. ABA also educated consumers on chip cards with a resource page and infographic, which was downloaded 4,963 times.
ABA represented the nation’s banking industry in 23 national television appearances, including CNBC, Bloomberg TV, Fox Business and Reuters TV, and placed 21 op-eds and letters to the editor in top publications including USA Today, The Hill and American Banker.
The report highlights several free, members-only resources ABA developed throughout the year to meet the needs of its members, including the farm credit communications toolkit, consumer surveys and infographics.
