Marketing Money Podcast: Lessons for the modern age
The value of understanding varied audiences in a changing marketing landscape.
Tag: Customers
Marketing as a strategic business partner
Marketing is evolving from primarily a communication and support function to directly contributing to revenue growth.
Bank marketing budget and staffing considerations for 2025
Digital dominates while outside agency support as a percentage of marketing budget has decreased.
CFPB proposes banning contract language that waives ‘substantive’ consumer protections
The CFPB is proposing a new rule to prohibit contractual provisions in agreements for consumer financial products or services that ...
2025 bank marketing trends
Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.
Overcoming hurdles to credit card issuing for community banks
The path to credit card issuing is within reach for community banks with the right support and technology.
Survey: Inflation concerns ease among bank customers
The percentage of U.S. bank customers who are financially healthy has remained steady, but their overall concern regarding inflation has ...
Defying the trends: Where branch counts remain steady (or even increase)
While bankers may have turned more judicious in terms of overall branch-capital allocations, they wisely continue to maintain investment levels ...
The real-world application of video in financial marketing
Banks find new ways to incorporate video-based marketing strategies to drive business growth, brand differentiation and customer satisfaction.
The art and science of data-driven personalization
Understanding account-holders as individuals, rather than segments or averages.
