A simple story about a simple check shows how much even routine customer-facing policies can matter.
In this episode, John and Josh dive into some consumer banking nuances that some might not know about.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.
Training and education will be critical to ensuring that investments in AI platforms deliver their full value.
When financial institutions get the personalization formula right, customer satisfaction scores rise.
As a new generation redefines ‘wealth,’ banks are strengthening their mass affluent and high net worth offerings.
While fintech firms may lead in raw account openings, they are not displacing primary banking relationships at scale.
As financially vulnerable customers lean on personal loans to consolidate debt and cover unexpected expenses, nonbank lenders are closing the satisfaction gap with traditional banks, according to a new survey by JD Power.
