ABA Honors Six Banks With Brand Slam Marketing Awards

The American Bankers Association honored six banks today with its Brand Slam awards for bank marketing, judged by a panel of 73 Certified Financial Marketing Professional volunteers. “These award winners executed uplifting campaigns that resonated with their customers and communities during a challenging year,” said ABA Chief Member Engagement Officer Jim Edrington.

This year’s categories and winners are:

  • Crisis Communication: Bank of Guam, Hagatna, Guam, “Stop COVID, Spread Love”
  •  Integrated Marketing Campaign: Eastern Bank, Boston, “Join Us for Good”
  • Out-of-the-Box Idea: KeyBank, Cleveland, “KeyBank Assists” program
  • Public Relations/Community Engagement Activity: Zions Bank, Salt Lake City, “Utah Women 2020 Mural”
  • Social Media Campaign: Bank of Guam, Hagatna, Guam, “Stop COVID, Spread Love”
  • Video Campaign: First Security Bank and Trust, Charles City, Iowa, “First Security is Your Change Bank”
  • Best Website Redesign: Fortifi Bank, Berlin, Wisconsin, Fortifibank.com