What Banks Should Learn from Disney

A Marketing Money Podcast

The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry.

It’s acting like a company doing everything it can to stay in business—throwing everything against the wall and pulling out all the stops. But Disney’s doing this while it’s successful.

Why can’t you do the same for banking? John Oxford of Renasant Bank and Josh Mabus of Mabus Agency don’t think banks need to open “The Wide World of Banking” theme parks. But they do have some tips for how banks can dominate their marketplaces.

Listen and learn from this week’s Marketing Money Podcast.