A Marketing Money Podcast
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency dive into the complex romance between ad agencies and banks.
Listen up as they discuss the finer details of choosing the appropriate ad agency and how to navigate the working relationship.
It’s all on the latest Marketing Money Podcast.
Digital advertising, search engine marketing and optimization, email and social media remain the highest-rated channels for return.
Deloitte survey finds that while most bank customers use generative AI to research bank products, they hesitate to share personal info with the technology or trust its recommendations.
Banks have opened more than 1,000 new branches annually over the last three years. This new branching boom presents a great brand and marketing opportunity.
Businesses that fail to disclose that they use consumer data to set personalized prices for goods or services are likely engaging in deception or unfairness and can expect the Federal Trade Commission to pursue enforcement actions, according to...
The first recognizable traveler’s check was issued in 1772. Why did they disappear?
U.S. consumers want digital banking convenience but also want to maintain access to bank branches and people for complex issues and personalized financial guidance, according to a new survey by Santander.
