A Marketing Money Podcast
In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first? Too many bank marketers get stuck in the moment—something John and Josh have plenty to say about.
Listen to this week’s Marketing Money podcast to get the scoop.
Many financial institutions are very good at building multi-generational family relationships and there is much to learn from them.
Five years after court rulings and NCAA changes freed up student-athletes to be compensated, banks of all sizes are finding new opportunities to connect with audiences.
'This is an incredibly exciting time for college athletics ... For banks, this evolution presents a tremendous opportunity.'
JPMorganChase, spotting a need to help athletes manage their financial lives, launches a star athletes council.
For some banks, the value extends beyond new accounts to greater brand recognition and community connections.
The increasing influence of marketing analytics and data platforms highlights the trend of turning customer data into actionable insights.
