ABA Launches New Campaign to Educate Consumers, Policymakers on Banks’ Role in Growth

This morning at the Government Relations Summit in Washington, D.C., the American Bankers Association will unveil its reimagined America’s Banks campaign. The refreshed campaign uses new videos featuring bank customers and employees to visualize how banks help people and places grow.

The new site, available at aba.com/AmericasBanks, also features an interactive map that allows bankers and policymakers to view the banking industry’s impact in each state and nationwide, including the jobs banks provide, customers served, loans made and bank volunteer hours contributed. The map marks the first time the public has had access to this data on a state-by-state basis.

The website also features personal stories that illuminate how banks grow jobs and the economy, how they provide security and convenience and how they help communities through volunteering and outreach.

Bankers are encouraged to share the website, facts and figures, stories and videos with their lawmakers and customers and are invited, when sharing on social media, to use the hashtag #AmericasBanks. To help get word out on Capitol Hill, ABA is sharing figures from the site in a wrap on copies of the Washington Post being delivered to congressional offices. Learn more at aba.com/AmericasBanks.