Bankers Usually Do This All Wrong

Video Interview with Debra Jasper

You’ve heard it here, just as you’ve heard it everywhere else. If you’re in sales these days, you have no choice but to be on social media. So how do you sell in a social world?

  • Are you pitching? Or are you partnering?
  • Are you selling? Or are you sharing?

You have to come across as not only credible, but also likable. But don’t scamper across that invisible boundary that separates the friend zone from the professional realm. No one wants to see your Facebook messages on LinkedIn—or vice versa.

So how do you navigate that territory? Maybe you could find a local teenager to guide you through the maze of social media nuance. But we don’t recommend it.

That’s why we bring you Debra Jasper. She broke it all down for us at the 2017 ABA Bank Marketing Conference in an interview with John Oxford of Renasant Bank and Josh Mabus of Mabus Agency.

To find out the three fast fixes that bankers can use to up their social media game, watch here.

Debra’s interview was recorded at the recent ABA Bank Marketing Conference in New Orleans.