ABA Bank Marketing Video Awards Contest
Monday night at the 2017 ABA Bank Marketing Conference in New Orleans, we were honored to present this year’s winners of the ABA Bank Marketing Video Contest.
This national award—open to U.S. banks of every size—recognizes the ever-increasing power of visual storytelling in the effort to help consumers understand and appreciate America’s banks.
A panel of industry judges scored each entry, based on production value, creativity, and message. The six top-scoring videos for each asset category were then posted on ABA Bank Marketing.com for public voting.
After six months, hundreds of entries, nearly 100,000 viewers, and the careful consideration of 77 judges, the results are in. The envelope please…
Best in Show
This was the single video that received the highest tally across banks of all asset sizes when judges’ scores were combined with public votes.
The winning video is both a send-up on Super Bowl advertising—and a humorous take into how a strong banking relationship allows us to focus on what we do best.
Winner: “Just a Horse”
Fitzgerald & Co. for
Synovus
Columbus, Georgia
https://www.youtube.com/watch?v=y_yptbuu7Zw
Check back on Thursday to learn how Synovus created their Best in Show video.
Best in Asset Category
Winners of this prize were determined through combination of the judges’ scoring and public votes within each asset category.
Under $500 Million
The winner of this category is a poignant reminder of the value of a long term relationship with a local community bank.
Winner: “FNBC + Boyd Jackson = Better Together”
FNBC Bank
Ash Flat, Arkansas
Runner-Up: “Connecting Our Community”
Golden Valley Bank
Chico, California
https://www.youtube.com/watch?v=oMHYYfTy20k&feature=youtu.be
$500 Million – $1 Billion
A bank product that makes you want to get up and dance is at the center of the winning video in this asset category. And it doesn’t leave you wondering where the bank is located.
Winner: “JD Bank ZydeCash Checking”
JD Bank
Lake Charles, Louisiana
Runner-Up: “Big Surprise at Wayward Owl Brewing – Fidelity Frenzy”
Jeff Januszek Social Media for
Fidelity Bank
New Orleans, Louisiana
https://www.youtube.com/watch?v=0GZreDjikv8
$1 Billion – $5 Billion
This category winner shows how kindness is contagious—and highlights the many ways a bank can strengthen its ties to the individuals who live in the communities it serves.
Winner: “125 Years; 125 Random Acts of Kindness”
The Bank of Missouri
Perryville, Missouri
Runner-Up: “Doers Welcome”
Minnwest Bank
Montevideo, Minnesota
$5 Billion
As the top scorer overall, this video was also the winner of the Best in Show prize.
Winner: “Just a Horse”
Fitzgerald & Co. for
Synovus
Columbus, Ga.
Runner-Up: “The Story of Shell Restoration”
First Commonwealth Bank
Indiana, Pennsylvania
View all 24 contest finalists at the 2017 ABA Bank Marketing Video Finalists page.
