As the Equifax data breach — which affected an estimated 143 million Americans — continues to dominate the headlines, ABA has made available several resources for member banks to use as they field inquiries from their customers and the press.
The resources include a customer FAQ, a message for banks to use on their website and talking points to help respond to media inquiries. In addition, ABA’s Crisis Communications Toolkit provides general data breach talking points, consumer tips, an FAQ for frontline staff, social media posts and more.