Straight Talk on Cross-Selling

A Marketing Money Podcast

Cross-selling. It’s become an evil word—or possibly evil words with a hyphen?

It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps bristle.

But if done correctly, an expanded relationship—one that meets understood needs—is good for both the client and the company.

In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss the proper ways to cross-sell—as well as some myths of how cross-selling has received a bad rap over the past few years.

Tune in to the latest edition of the Marketing Money Podcast.