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Home Uncategorized

How to Become a Data-Driven Bank

April 27, 2017
Reading Time: 1 min read
Using data and analytics to improve marketing effectiveness

Sponsored Content Presented by Moody’s Analytics

New analytics tools help community banks harness business intelligence

By Nancy Michael and Mehna Raissi,
Senior Directors, Moody’s Analytics

Banks collect lots of data on their customers, but they aren’t always adept at using it to grow their business. Community banks, in particular, are just beginning to realize the power of data analytics and business intelligence (BI).

Client data and the tools to analyze it can transform how banks conduct their commercial lending business. Data-driven banks can leverage analytics to make better informed decisions, streamline operations, and improve customer service. How to Become a Data-Driven Bank provides practical recommendations for a community bank that wants to turn data analysis into bottom-line results.

Leveraging advanced data analytics and BI tools is an investment that, if properly implemented, should pay dividends in the form of higher quality loans, better customer service, and increased operational efficiency. Tip on implementing you data analytics strategy are included in this free whitepaper.

To read the complete whitepaper, How to Become a Data-Driven Bank, click here.

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