ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

TD Bank Makes History Come Alive

January 19, 2017
Reading Time: 3 mins read

By Laine Crosby

As historic events unfold all around us, it’s a good time to look at the role banks can play in preserving the historic character of their communities and how the federal Historic Tax Credit (HTC) has made that possible. Last year, TD Bank got our attention by using the HTC to preserve an at-risk neighborhood of one of America’s oldest cities.

The HTC is a tax incentive for preservation. It encourages private sector investments in historic properties by providing a credit worth 20% the cost of rehabilitation for income-producing buildings that have been certified as historic structures. The National Park Service and the Internal Revenue Service jointly administer the program, in partnership with state historic preservation offices as part of the Federal Historic Preservation Tax Incentives Program. It is one of the nation’s most successful and cost-effective community revitalization programs. In the past 40 years, it has created nearly 2.3 million jobs in local communities, while leveraging over $78 billion in private investment to preserve 41,250 historic properties.

With Donald Trump about to be inaugurated as the 45th president of the United States, experts continue to speculate about what his administration will mean to sanctions, banking regulations, and housing finance. However, based on his latest real estate venture as a private citizen––the renovation of the Old Post Office Pavilion in Washington, D.C.—we might conjecture that he supports the HTC, which he used to renovate the historic property for a luxury hotel. That said, the permanence of this credit is not necessarily safe. Under the new tax reform legislation proposed last year by Paul Ryan, the HTC has been on the cutting block.

Turning a community around.

A prime example of the economic and community development activities made possible by the HTC is the revitalization of the Oliver neighborhood in historic East Baltimore, an area made famous by HBO’s show, The Wire, for its crime, poverty, and illegal drug trade in Baltimore’s seaport area. Many Americans saw the area up close during the April 2015 riots after the death of Freddie Gray. Historic structures once essential to community life in East Baltimore were abandoned, and neighborhoods had been vacated, making room for crime and further negligence.

TD Bank in Baltimore, Maryland used the HTC for its East Baltimore Historic Program (EBH), which has helped to improve market and neighborhood conditions in East Baltimore. Since 2012, TD Bank has been the lead investor and lender with TRF Development Partners (TRF DP), a non-profit housing and development firm, to rehabilitate houses in this historic area. Together with Baltimoreans United in Leadership Development (BUILD), they provide affordable housing and are rebuilding an area encompassing over 600 properties near the Johns Hopkins Medical Center.

Using an innovative program structure.

TD Bank has customized a financial structure that provides construction financing, project equity, and an innovative permanent financing approach for homeowners. Their alternative housing finance concept utilizes the HTC to offset construction costs. As a result, they are able to offer rent-to-own options for some properties, after five years of residence. The goal of EBH is to positively change the market conditions by using its housing investments to drive neighborhood improvement. The program reuses existing infrastructure, remediates hazardous conditions such as lead-based paint and asbestos, and renews the existing environment, making it significantly more sustainable environmentally than new construction.

In addition, the rehabilitation of individual units allows for construction contracts to be awarded to small neighborhood-based contractors, creating jobs in a community that had been struggling with unemployment.

TD Bank is also helping minorities in the community make home ownership more affordable by offering credit and mortgage counseling, homeownership education, savings plans, and post-purchase counseling.

Rewarding best practices.

The redevelopment work has already created over 175 new and/or rehabilitated homes on formerly abandoned properties, and consolidated over 100 vacant lots while reducing abandoned property by 65%. And the best part is that the program is sustainable in the long-term and holds great promise for banks in other areas suffering from concentrated vacant and abandoned homes, depressed real estate values, and possible future abandonment.

Each year the American Bankers Association recognizes banks that have made a difference in their communities. This past year, the American Bankers Association has awarded TD Bank, Baltimore, Maryland with its 2016 ABA Foundation Community Commitment Award for Community and Economic Development for its work in East Baltimore.

The rehabilitation of historic buildings is essential to maintaining the fabric of communities. Each building tells a story, and when these structures can be revitalized and used by the next generation, it is a cultural and economic win. Renovations are more expensive than new construction, and without the Historic Tax Credit, many of America’s historic neighborhoods could be lost to history.

Laine Crosby is a marketing and financial services writer, a New York Times bestselling author, and editor of ABA Bank Compliance magazine. Email: [email protected].

Tags: ABA FoundationCommunity engagementGiving backHistory
ShareTweetPin

Related Posts

Personalized Marketing? Not Without Email

Bank marketers ramp up email marketing prowess

Retail and Marketing
June 17, 2026

Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.

How to Hyper-Segment Your Customer Communications without Losing Control

Bank marketers are all in on AI

Retail and Marketing
June 8, 2026

Training and education will be critical to ensuring that investments in AI platforms deliver their full value.

Marketing Compliance: Staying Alert to the Potentially Unfair or Deceptive

Study: Banks can expand financial advice to drive sustained customer engagement

Wealth Management
June 1, 2026

When financial institutions get the personalization formula right, customer satisfaction scores rise.

Accuracy, consistency, efficiency: How AI strengthens AML compliance

Marketing for wealth management

Wealth Management
June 1, 2026

As a new generation redefines ‘wealth,’ banks are strengthening their mass affluent and high net worth offerings.

Community banks can still win the primary checking relationship

Community banks can still win the primary checking relationship

Retail and Marketing
May 27, 2026

While fintech firms may lead in raw account openings, they are not displacing primary banking relationships at scale.

Survey: Consumers largely satisfied with banking service providers

Survey: Speedy personal loan approvals drive growing customer satisfaction in nonbanks

Newsbytes
May 22, 2026

As financially vulnerable customers lean on personal loans to consolidate debt and cover unexpected expenses, nonbank lenders are closing the satisfaction gap with traditional banks, according to a new survey by JD Power.

NEWSBYTES

CFPB rescinds advisory opinion on special-purpose credit programs

June 17, 2026

ABA, MBA release ad encouraging Rep. McClain Delaney to keep fighting for workers, communities

June 17, 2026

ABA DataBank: Retail sales surge in May

June 17, 2026

SPONSORED CONTENT

Why Your Systems Keep Slowing Down — and What to Do About It

Examiners Are Now Looking at Your Non-Core Systems

June 11, 2026
Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

June 1, 2026
A Modern Blueprint for Serving High-Net-Worth Families

A Modern Blueprint for Serving High-Net-Worth Families

May 28, 2026
Why Your Systems Keep Slowing Down — and What to Do About It

AI Is in Your Bank. Is Your Cloud Contract Governing It?

May 20, 2026

PODCASTS

Podcast: Understanding bank regulators’ guidance on illegal immigration

June 11, 2026

Podcast: Creating a feeling of welcome, for customers and new bankers

May 28, 2026

Podcast: How consumer deposits drive full relationship banking

May 14, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.