ABA yesterday announced the winners of its inaugural ABA Bank Marketing Video Contest during the Bank Marketing Conference in Nashville, Tenn. Taking home the “Best in Show” award was Evansville, Ind.-based Old National Bank for its video depicting one family’s long-term relationship with their bank. The video received the highest score out of nearly 400 entries by banks of all sizes, and was also voted the “Marketer’s Choice” winner by conference attendees.
Also recognized as winners in individual asset categories were Bank of Zachary, Baton Rouge, La.; First Bank Richmond, Richmond, Ind.; and Bank of Guam. The “Spotlight Award” — which is presented to the judges’ favorite video that did not progress to the final round — went to First Tennessee Bank, headquartered in Memphis.
“Banks of all sizes use videos frequently to inform, to educate and to show the world who they are, and nobody is doing it better than these award recipients,” said ABA EVP Jim Edrington. “Their creativity and precise messaging in these award-winning videos helps these banks connect with today’s digital-savvy consumers who increasingly rely on online research to make purchase and financing decisions.”