Magazine Helps Bankers Position Cards to Win with Mobile Wallets

The May issue of ABA Bank Marketing and Sales magazine, now available online for subscribers, features a cover story with strategies for banks to position their credit and debit cards as a customer’s first choice in mobile wallets like Apple Pay. The authors’ ideas include early communication with customers, touting card security and training bank staff to understand mobile wallets.

Other stories explore better coordination between the marketing process and direct sales efforts, analytics that track visitors to a bank website, identifying market niches for a bank and getting board members involved in the customer onboarding process.​