ABA, associations urge House lawmakers to ban abuse of mortgage trigger leads
The bipartisan Homebuyers Privacy Protection Act would amend the Fair Credit Reporting Act to eliminate abusive mortgage “trigger leads,” only ...
Tag: Mortgage marketing
CFPB warns mortgage comparison platforms against biasing results
The CFPB this week issued guidance warning mortgage comparison-shopping digital platforms that they are violating federal law if they direct ...
Survey: Customers see little difference between mortgage lenders
The average mortgage customer experience has become increasingly commoditized, with few lenders finding a way to stand out from the ...
Three Steps to Increasing Mortgage Sales
Mortgage loan officers can leverage social media marketing to build better customer relationships.
Helping Home Buyers Navigate a Hot Housing Market
The frothy housing market can create challenges for borrowers and lenders. Bankers can help by alerting borrowers up-front to the ...
Social Selling for the Mortgage Industry
By Doug Wilber
How Banks Can Regain Home Loan Market Share
By Mark Gibson
3 Steps to Better Mortgage Marketing
By Brian Reilly
