When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
Tag: Digital marketing
Social Media Compliance Lessons From COVID-19
Fast-paced digital transformation has meant increased compliance concerns.
Eight Effective Social Media Marketing Strategies for Banks
Taking full advantage of your role as a local community resource means engaging with your audience on a regular basis.
Google Analytics Changes Mean New Opportunities for Marketers
The new version is not an upgrade, but an entirely new analytics platform.
The Bank Marketing Social Media Imperative: Building an Engaged Audience
Structuring content and audience strategy to work together while nurturing your community of followers will help marketers meet the new ...
Building a Personalized Digital Experience
While consumers’ interactions with brands today are more digital than ever, they still want relationships to feel personal.
A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
For Bank Marketers, the Value of Keeping it Simple
Clients like easy and clear choices, so lead with benefit and value.
Six Tips to Transforming Your Digital Touchpoints into Valuable Marketing Assets
Adopting a strategic approach with your servicing communications can build more resilient customer relationships.
For 2021, These Three Challenges Will Matter Most to Bank Marketers
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important ...
