The art and science of data-driven personalization
Understanding account-holders as individuals, rather than segments or averages.
Tag: Data quality
A secure digital process transformation to bank on
Security leaders need proven methodologies to secure safe flow of unstructured data, closest to where the data is accessed by ...
Maximizing the impact of data analytics for bank marketers
Bank marketers have come a long way, according to a recent ABA survey, with the majority comfortable using data to ...
Building an Industry-Wide View of Risk in Financial Services
A truly comprehensive approach to managing risk will require the financial sector to mitigate concerns about collaborating with competitors.
How Does Missing Consumer Data Hurt Your Business?
Liens and judgments aren’t reflected in credit scores, but customers who have them pose increased credit risk.
Ensuring High-Quality Customer Data and Using It
By Andrew Stevens
