ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

Understand the Benefits of Blockchain

December 19, 2017
Reading Time: 3 mins read

By Marc West

Blockchain is among the fastest-evolving areas of technology. While it may be tempting to dismiss as an overhyped phenomenon, the fact is that blockchain can provide tangible benefits and be utilized in a number of practical ways that can positively impact financial services.

Blockchain is an excellent example of how engaging in innovation can spur business results, with the potential to fuel growth for financial institutions of all sizes through transparency, auditability, security, and speed.

There are three fundamental characteristics of blockchain that make it a valuable tool for financial services.

  1. It’s a basic protocol.

Blockchain is a basic protocol—not a complicated new product, database, or core system—allowing for anything of value to be transparently transferred, tracked, and verified.

Practically, a blockchain is a network that lets participants transfer ownership of digital assets. It then records those transactions on a ledger in real, or near-real, time. A blockchain can be public or private—the latter type is only accessible to known participants. In either case, the blockchain acts as a single channel for all transactions, with each involved party able to access the activity, making it a single source of truth for all transactions.

A good analogy is to think of a blockchain as a “digital safe deposit box” to which all parties involved in the movement of an asset have a verified key. A purpose-built distributed ledger tracks:

  • What is in the virtual “box”
  • Who can access the box
  • Where the box is located
  • And what instructions—which are in the form of a smart contract—users must follow to interact with the box

This tracking cannot be circumvented, which makes a blockchain a highly secure way to interact.

  1. The practical applications are clear.

Blockchain can play a role in any service involving the movement of assets: person-to-person payments, person-to-business money transfers, securities exchanges, and even movement of non-monetary assets such as loyalty points.

The distributed ledger design inherent to blockchain enables multiple points of real-time verification and validation, meaning transactions are one hundred percent auditable. Transaction delivery is instant, leading to faster, more accurate reconciliation than with traditional books and records. Blockchain can also enhance the security of business transactions by ensuring all parties are known and all transactions are cryptographically verifiable.

Blockchain digitizes the ability to process numerous high-value payments, positively impacting efficiency. There are also potential cost benefits in areas such as exchanges, as the real-time functionality may lead to shorter, and less costly, settlement cycles on trade day.

  1. There is growth potential.

Blockchain can also open up new opportunities for financial institution growth.

The characteristics of blockchain lend themselves to a multitude of use cases to serve as a building block that can help financial institutions expand current business opportunities or enter markets where they don’t have a presence.

Because blockchain can create additional value beyond traditional database functionality, financial institutions can expand trusted relationships with lower complexity and costs while improving speed and transparency. Recording transactions in real-time and enabling all the parties involved to control asset movement by interacting directly with the ledger imparts an additional level of trust and control to multi-party transactions. This may enable financial institutions to make partnerships happen faster—in a safer environment.

Looking beyond the hype.

The strategic and targeted use of blockchain functionality can drive real business results because of its potential to transform some of the most foundational aspects of financial services—the trusted transfer of assets and information.

Marc West is chief technology officer at Fiserv, a global leader in financial services technology solutions.

Tags: Blockchain
ShareTweetPin

Related Posts

Bank marketers as revenue generators

The state of bank marketing budgets and staffing in 2026

Retail and Marketing
September 22, 2026

Digital advertising, search engine marketing and optimization, email and social media remain the highest-rated channels for return.

Survey finds many bank customers use gen AI, but don’t trust it

Survey finds many bank customers use gen AI, but don’t trust it

Newsbytes
September 1, 2026

Deloitte survey finds that while most bank customers use generative AI to research bank products, they hesitate to share personal info with the technology or trust its recommendations.

Bank marketing’s essential role in successful branch expansion

Retail and Marketing
August 31, 2026

Banks have opened more than 1,000 new branches annually over the last three years. This new branching boom presents a great brand and marketing opportunity.

FTC seeks to enforce business disclosure of personalized pricing

FTC seeks to enforce business disclosure of personalized pricing

Compliance and Risk
August 26, 2026

Businesses that fail to disclose that they use consumer data to set personalized prices for goods or services are likely engaging in deception or unfairness and can expect the Federal Trade Commission to pursue enforcement actions, according to...

From the Vault: Traveler’s checks and creative destruction

From the Vault: Traveler’s checks and creative destruction

Retail and Marketing
August 19, 2026

The first recognizable traveler’s check was issued in 1772. Why did they disappear?

Cost of funds shoots to top of community bankers’ concerns in 2024

Survey finds most consumers want to maintain bank branch access

Community Banking
August 14, 2026

U.S. consumers want digital banking convenience but also want to maintain access to bank branches and people for complex issues and personalized financial guidance, according to a new survey by Santander.

NEWSBYTES

ABA, associations urge FCC to adopt outcome-based robocall scorecard

September 22, 2026

Fed’s Jefferson provides update on discount window modernization

September 22, 2026

Court exempts federal credit unions from Illinois interchange law

September 22, 2026

SPONSORED CONTENT

Beyond the Portfolio: The Wealth Manager’s New Role in a Multigenerational World

Beyond the Portfolio: The Wealth Manager’s New Role in a Multigenerational World

September 17, 2026
Banking Technology at a Strategic Crossroads

Banking Technology at a Strategic Crossroads

September 8, 2026
Taming AI Agent Sprawl: A Playbook for Consumer Lending

Taming AI Agent Sprawl: A Playbook for Consumer Lending

September 1, 2026
Grow Public Deposits Without the Operational Burden End Fragment

Grow Public Deposits Without the Operational Burden End Fragment

September 1, 2026

PODCASTS

Podcast: Making the jump from a high performer to a high-performing leader

September 16, 2026

Podcast: Remembering 9/11, a quarter century later

September 10, 2026

Podcast: Banking the brave new world of college athletics

August 4, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.