Tag: Social media

Compliance professionals are uniquely positioned to educate older Americans about the growing number of scams surrounding the pandemic.

For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.

Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.

Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in ...

When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.

Build a mobile-first culture, customize mobile offerings and becoming your customers’ trusted financial adviser.

It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in ...

Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared ...

As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how ...

ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.