Browsing: Mobile banking
Keep banking’s pioneering spirit alive by letting industry disruptors serve as inspiration, says ABA Chairman John A. Ikard.
More than half of consumers consider it risky or very risky to pay through a mobile app.
Debit cards, cash and credit cards remain the most popular payment methods, according to recently released results from the Federal Reserve Bank of Boston’s 2013 Survey of Consumer Payment Choice.
Two in five Americans (39 percent) use a mobile device to manage their bank account at least once per month, and 23 percent do so more than 3 times a month, according to an Ipsos Public Affairs survey conducted for ABA. “Mobile banking has grown in popularity as availability and consumer awareness have increased,” said
Customer retention and improved efficiency are key benefits banks observe.
One in seven Americans deposited a check using their smartphones in the past year, up from one in eight last year, according to an Ipsos Public Affairs survey conducted for ABA.
The savviest mobile and digital marketing strategies embrace the swiftly changing marketplace.
Mobile banking is rapidly moving to near-universal availability, but customer uptake rates remain relatively low, according to a newly released survey from the Federal Reserve Banks of Atlanta, Boston, Dallas, Minneapolis and Richmond.