Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.
Browsing: Generation Z
Younger generations are also more diverse than their predecessors, with the share of white Americans falling below 50 percent in the post-Gen Z generation.
Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.
Move over, millennials. The next rising generation is here.