As the guardians of consumers’ sensitive financial data, America’s banks are “on the leading edge of cybersecurity,” ABA President and CEO Rob Nichols remarked in an interview today for the .BANK Influencer Series, which spotlights influencers from across the financial industry.
A year after the sunrise period began for .bank registrations, banks that have made the migration are seeing the benefits.
fTLD Registry Services — the company ABA helped set up to run the new .bank domain — has released a free guide to help bankers make the most of the .bank domain.
Last night, within the first 10 minutes of general availability for .bank domain names, more than 3,000 applications were received. These applicants join the 782 financial institutions that applied for .bank domains during the “sunrise” period for banks whose names have previously been registered in an international trademark directory.
With the general availability period for applying for .bank domains coming on June 23 at 8 p.m. EDT, ABA urges bankers considering a .bank domain to carefully select a registrar in advance based on considerations of both service and price.
The new .bank and .insurance domains coming online this year will provide an “incredible opportunity” to provide a more secure payments infrastructure, ABA and the Financial Services Roundtable said in a letter to the Federal Reserve officials leading the Fed’s faster payments initiative.
ABA will hold a free webinar on preparing for the rollout of the .bank domain on Tuesday, May 26, from 1-2 p.m. EDT.
The new .BANK domain is rolling out this year with greater online security and new branding opportunities.
fTLD Registry Services, the company co-founded by ABA as the exclusive operator of the new .bank domain, is reminding bankers in advance of the May 14 launch date that .bank domain names can only be registered via ICANN-accredited registrars that have been approved by fTLD.