The power of an employee ambassador program for banks
Encouraging employees to represent and promote the bank brand, values and culture in an authentic way can amplify important messages to wider audiences.
Encouraging employees to represent and promote the bank brand, values and culture in an authentic way can amplify important messages to wider audiences.
While social media fraud is a problem for all ages, younger people are particularly susceptible,…
In the face of marketing challenges, banks that embrace enhanced marketing techniques are most successful…
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
For new couples, does the decision of how to organize their finances — separate accounts, a joint account or a blend of the two — matter?
‘By reframing around a mission, we embraced the opportunity to contribute to our customers’ journeys toward financial stability and personal growth.’
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
“When we’re able to take banking to them, at a place where they already have trust with their employer, that’s a bridge,” says Jennifer Huffman of Atlantic Union Bank’s workplace banking product. “From there we’re able to grow that relationship.”
It’s a challenge for all marketers, even in a digital era.
Major global bank holds naming rights for World Series venue.