When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
Retail and Marketing
Social Media Compliance Lessons From COVID-19
Fast-paced digital transformation has meant increased compliance concerns.
Eight Effective Social Media Marketing Strategies for Banks
Taking full advantage of your role as a local community resource means engaging with your audience on a regular basis.
Google Analytics Changes Mean New Opportunities for Marketers
The new version is not an upgrade, but an entirely new analytics platform.
The Bank Marketing Social Media Imperative: Building an Engaged Audience
Structuring content and audience strategy to work together while nurturing your community of followers will help marketers meet the new...
Podcast: Empowering Bank Employees to Drive Innovation
From offering bitcoin rewards checking to meeting the unique credit needs of gig workers and sole practitioners, Quontic Bank depends...
Maintaining Connections to Bank Customers Through the Pandemic and Beyond
Two Wisconsin banks take extra steps to adjust their branch services.
A Wealth of Opportunity
2020 summoned up all the resources a wealth adviser could provide. The investments banks made in client communications and digital...
Putting ‘Wealthtech’ to Work to Expand Client Engagement
In adjusting to current market demands, banks must expand their engagement efforts in order to attract new clients as well...
CFE Fund: 60 Financial Institutions Now Offering Bank On-Certified Accounts
The Cities for Financial Empowerment Fund announced today that 60 financial institutions—including 46 banks—with more than 28,000 branches nationwide are...
