Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.
When a bank becomes invested in the financial success of its customers, it opens up numerous opportunities to help the bottom line by helping the consumer. That’s the idea behind personal financial management offerings—also known as PFM. Not only does PFM provide a service that consumers want and need, but it also gives the bank the crucial data it needs to market the right products and services to the right people.
Wherever you find yourself and your team on the marketing analytics journey, taking that next step can make all the difference in your marketing efforts.
Bankers deploy digital solutions to bring in new customers, from mobile ID verification to automated bill pay switchovers.
Listen and learn the finer details of choosing the appropriate ad agency and how to navigate the working relationship.
Sixty-one percent (up 11 points from 2013) said they could cover a $400 emergency expense in cash, a benchmark often cited by policymakers.
Today’s workforce is more diverse than perhaps any time in previous history. At many banks, it is now common to have four generations of employees working together, from boomers and Gen Xers to millennials and now, Gen Z. Overall, this diversification has been a boon to American business, as it has been shown to drive innovation and improve the customer experience.
“Customer experience is really the only durable or sustainable differentiator in our industry,” says Rodney Shepard, who was recently promoted to be Arvest Bank’s first-ever chief customer experience officer.
Banks cannot exist without customers, so why do we make branding all about “me, me, me”? Everywhere you look there’s a bank brand talking about how awesome it is. Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.
Listen to learn about the tactics banks can use for taking a holistic approach to the customer experience.