Tips from public relations expert Michael Kempner to build your bank’s brand, get in today’s conversations and go where the customers are.
Browsing: Retail and Marketing
The new .BANK domain is rolling out this year with greater online security and new branding opportunities.
Banks are the institutions customers trust most to safeguard their personal data, according to a report yesterday from Accenture that also saw banks’ relationships with their customers becoming less branch-dependent and more transactional.
The penalty against Regions is the first imposed by the CFPB related to overdraft fees.
Rewards credit cards are growing in popularity and consumer value, according to new Ipsos polling data published in the latest issue of ABA’s The Credit Line newsletter.
The Consumer Financial Protection Bureau today released a summary of complaints from America’s military service members and their families between 2011 and 2014.
The May issue of ABA Bank Marketing and Sales magazine, now available online for subscribers, features a cover story with strategies for banks to position their credit and debit cards as a customer’s first choice in mobile wallets like Apple Pay.