According to one estimate, by 2020 there will be 40 times more bytes of data than there are stars in the universe. To be clear, “big data” is in fact very, very big. Yet even the smallest banks are now duty-bound to find ways to harness data. It’s a matter of survival. But in this ever-expanding universe of data, where does one even start?
Author Kate Young
Humans are pre-disposed to pay close attention to the behavior of their social groups—to either imitate it or avoid it. Most of us aren’t even aware of the pull that our peers have on our choices. And that has enormous implications for marketers.
You know that 1500-word, block text email you’ve been drafting under the subject line “Meeting Follow-ups and Ancillary Topics”? Please don’t send it. At least, not until you’ve made some serious fixes.
The ghost story that keeps bankers up at night.
Meet Siya Vansia, an aspiring entrepreneur who found her calling as a marketing executive at a growing community bank.
While industry pundits debate the future of the branch, banks are still opening physical locations—and finding community- and budget-conscious ways to make a strong first impression on their new neighbors.
Here’s what happened when marketers at 11 community banks across the country got together to make a video about the value community banking brings to the marketplace.
Minnwest Bank’s latest content campaign demonstrates how stories can be used to build a brand—and long-term relationships.
The Federal Reserve on Friday issued its semiannual monetary policy report, just ahead of Fed Chairman Jerome Powell’s testimony before the Senate Banking Committee next week.