Author Kate Young

Kate Young

Kate Young is a senior editor at the ABA Banking Journal and editor of ABA Bank Marketing.

Retail and Marketing

According to one estimate, by 2020 there will be 40 times more bytes of data than there are stars in the universe. To be clear, “big data” is in fact very, very big. Yet even the smallest banks are now duty-bound to find ways to harness data. It’s a matter of survival. But in this ever-expanding universe of data, where does one even start?  

Retail and Marketing

You know that 1500-word, block text email you’ve been drafting under the subject line “Meeting Follow-ups and Ancillary Topics”? Please don’t send it. At least, not until you’ve made some serious fixes.

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