Done right, mystery shopping can be an invaluable tool for tightening up your retail operations, product line, brand promise—even your compliance. So why does the thought of it strike fear and loathing in the hearts of so many bank staff?
Author Kate Young
Learn what was said when we asked bankers and bank consultants across the country what they see for the future of banking products, services and marketing approaches that seem to be dying out.
Whether it’s buying a mortgage division in 2009 or building a diversified product set in an age of nichification, community bank CEO Luanne Cundiff zigs when pundits say to zag.
No vault? Nonplussed robbers? Non-customers camping out? Open-format and café-concept bank branches pose a host of emerging physical security and risk management concerns.
According to one estimate, by 2020 there will be 40 times more bytes of data than there are stars in the universe. To be clear, “big data” is in fact very, very big. Yet even the smallest banks are now duty-bound to find ways to harness data. It’s a matter of survival. But in this ever-expanding universe of data, where does one even start?
Humans are pre-disposed to pay close attention to the behavior of their social groups—to either imitate it or avoid it. Most of us aren’t even aware of the pull that our peers have on our choices. And that has enormous implications for marketers.
You know that 1500-word, block text email you’ve been drafting under the subject line “Meeting Follow-ups and Ancillary Topics”? Please don’t send it. At least, not until you’ve made some serious fixes.
The ghost story that keeps bankers up at night.
Meet Siya Vansia, an aspiring entrepreneur who found her calling as a marketing executive at a growing community bank.