The value of video to social media
‘It allows banks that aren’t big names with massive budgets to lean into what makes them different.’
Retail and Marketing
Bank marketing and AI: Here today, gone tomorrow?
Lack of expertise, data privacy and ethical concerns are inhibiting adoption.
Survey: Customer satisfaction higher when bank branches deliver ‘basic’ services
Customer satisfaction with retail bank branches is much higher than average when banks deliver the fundamentals of customer service, according...
Strategy, not serendipity: Three steps to better creative
Whether working with an internal team or an external bank marketing agency, always insist on starting with a brief before...
Educating bank clients from 7 to 70
Understanding how to budget, save, invest, access credit, think about debt, pay taxes and read paychecks is critical to functioning...
CFPB warns against deceptive marketing in remittance transfer services
Remittance transfer providers may be held liable for deceptive marketing if they misrepresent to consumers the speed and cost of...
The Points Guy says no thanks to the Credit Card Competition Act
‘Would you like to spend every single time you make a purchase begging to do it on the network that...
The roles of the branch: Why design, placement and merchandising are critical to branch success
Banks can maximize every aspect of the site, and every floor and wall surface of the building, including signage, for...
Marketing Money Podcast: Public speaking mastery, prep, delivery and impactful slides
Bank marketers who speak before audiences know the value of preparation, with some tips about how effective slides are always...
Integrating sales and marketing to optimize core deposit growth
Successful approaches leverage all bank marketing, sales, service and distribution capabilities to focus resources on high priority opportunities.
