Understanding the Why’s of Bank Marketing

Video Interview with Jody Guetter

Picture yourself on the other side of the world, executing creative strategies and staging events for prestige retail brands. Now fast-forward, and imagine you’re suddenly in America’s heartland, marketing for a rural community bank. It’s not such a stretch—many bank marketers arrive at the field by way of diverse paths and industries.

You have to wonder, though: how do they manage the transition? In a broader sense, how do marketers learn to channel their creativity through the rigorous terrain of a heavily regulated industry with commoditized products?

Listen in as two graduates of the ABA Bank Marketing School sit down to talk about it.

Jody Guetter of Minnwest Bank explains to Renasant Bank’s Chukwukere Ekeh how the school helped her balance the various disciplines required for bank marketing, learning not just the what’s but also the why’s.

The interview was recorded at the 2017 ABA Bank Marketing Conference in New Orleans.

The ABA Bank Marketing School is now accepting registrations for the 2019 session.

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