Building a Stronger Marketing Organization

Investigating what is ahead for banks across multiple topics.

A technology unlike any other, which banks and bank marketers are rapidly exploiting.

Digital dominates while outside agency support as a percentage of marketing budget has decreased.

The uncertain regulatory environment makes board-management communication even more important.

From AI and crypto to complex regulatory challenges and increasingly diverse markets, bank executives face increasingly complex strategic decisions, and so do bank boards. Veteran bank board members and executives Jenn Docherty and Virginia Varela discuss how bank...

One of the challenging characteristics about our industry is that it is always changing. So it follows that what we need from bank leaders is constantly evolving, too.