Building a Stronger Marketing Organization

Video Interview with Lance Kessler

In today’s ever-changing marketing landscape, how do you know whether your marketing department is structured to its best advantage? You may need to begin by redefining the role of marketing at your bank.

At the 2017 Bank Marketing Conference, Lance Kessler, president of the marketing consulting firm Lance Kessler & Associates—and instructor at the ABA Bank Marketing School—sat down with Chukwukere Ekeh of Renasant Bank to discuss the process of restructuring marketing within the bank.

Watch the video below to find out about the importance of the “fat-T marketer model” and how that concept translates to recruiting and retaining marketing talent.

This interview was recorded at the recent ABA Bank Marketing Conference in New Orleans.

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