Niche Marketing: Engage and Empower Customers

Video Interview with Michelle Simon

Niche marketing is no stranger to the banking world. But have you ever thought about the ripple effect that it can create?

Turns out, niche marketing isn’t just about benefitting the bank by focusing more and spending less. It even goes beyond benefitting the customer through specialized products and services. A robust niche program can empower bank customers to benefit each other by giving them the opportunity network and build community around the bank’s offerings.

At the 2017 Bank Marketing Conference, Michelle Simon of Sonabank sat down with Chukwukere Ekeh of Renasant Bank to discuss the greater potential for niche marketing.

Learn how Sonabank’s P.O.W.E.R. program brought together women in business to bring a powerful market segment through the bank’s doors.

This interview was recorded at the recent ABA Bank Marketing Conference in New Orleans.

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