Video Interview with Brian Ley
Imagine being able to view your bank’s customer base in the form of an interconnected graph. What if you could leverage that network data to target the most influential customers?
Just as social media channels have collected personal data, banks have accumulated a tremendous amount of transaction data from their customers—from products purchased and location to timeframe and frequency. This information is tracked across the network, gradually forming patterns that help create a bigger picture of people’s spending habits and preferences.
At the 2017 Bank Marketing Conference, Chukwukere Ekeh of Renasant Bank brought up the question of data usage to Brian Ley, CEO of Alpharank, a San Francisco-based start-up that transforms transaction data into network graphs.
Find out what kind of data can be analyzed, how marketers connect the dots, and why insights drawn from social graphs can better serve both banks and their customers.
This interview was recorded at the recent ABA Bank Marketing Conference in New Orleans.