Building a Performance Culture

True or false?

The best way to build a performance culture at your bank is to reward employees on their sales and performance goals.

If you think you know the answer to that one, hold that thought until you hear from ConnectOne Bank’s dynamic duo, Maria Fusca Gendelman and Siya Vansia. They’re part of the team that’s driven this New Jersey bank from zero to $4.5 billion in just 12 years.

The secret to their success may have something to do with the notion that customers want to bank at an institution where the employees want to work. The sort of place where kindness is rewarded, staff is positioned for success, and core values actually mean something.

…And then there’s that thing about having fun. The most compelling case for fun is that it works. Maria (appearing first) and Siya told us all about it—listen in here.

Maria and Siya’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.