When interest rates are low and poised to start rising—and your bank is facing increased liquidity risk—it’s unlikely your CFO is thinking about marketing solutions. Because who would even think of those conditions as a marketing problem?
A good marketer would, that’s who. Marketing is uniquely positioned to create the kind of brand loyalty that makes core deposits stickier and less price sensitive. And that’s why it’s critical for marketing to be more than a just tactical function within the organization. It needs to be a source of strategic solutions.
How do you get to that point? Listen in as Jeff Marsico, EVP of the Kafafian Group, Inc., lays out how marketing can earn a seat at the executive table.
Jeff’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.
Mark your calendars! Public voting for the 2017 ABA Bank Marketing Video Awards begins on July 10.