Ready for a Marketing Home Run?

Whether your bank is looking for a marketing home run, touchdown, slam-dunk, or hat trick, can we all agree on one thing? A great many consumers enjoy sports.

That may be understating it. Many consumers, in fact, cherish an intense, emotional, lifelong relationship with sports. And athletes—by extension—can make excellent spokespersons, brand ambassadors, and social influencers. Even for a bank.

Bringing on an admired athlete to tell your banks’ story isn’t just a big-bank strategy. Norway Savings Bank, in Norway, Maine, signed Olympic gold medal snowboarder (and local hero) Seth Wescott, a move that was so successful that the $1 billion bank now sponsors five athletes.

Listen in as Karen Hakala, Norway’s SVP of Marketing, explains how they did it. Did they hit a home run or a score a touchdown? Neither. They stomped their marketing program. (And if you don’t know what that means, you should check out Seth Wescott’s gold medal runs.)

Karen’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.

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