How to Animate Your Bank Marketing

Cartoons. If you think they’re just for selling sugary cereal on Saturday-morning TV, it’s time to fast-forward a couple of decades.

These days, we call them animated shorts. And they’re proving their worth as a way for banks to cover a number of bases, like:

  • Capturing consumers’ attention on social media
  • Educating customers while entertaining them
  • Bringing together employees from across the bank for a creative project with full buy-in
  • Proving to the community that banks don’t have to be boring

Chris Davis of Texas Bank and Trust sat down with us to talk about how his bank brought a DIY spirit to this cutting-edge content strategy. Here’s what he had to say.

Chris’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.

Mark your calendars! Public voting for the 2017 ABA Bank Marketing Video Awards begins on July 10.