Cartoons. If you think they’re just for selling sugary cereal on Saturday-morning TV, it’s time to fast-forward a couple of decades.
These days, we call them animated shorts. And they’re proving their worth as a way for banks to cover a number of bases, like:
- Capturing consumers’ attention on social media
- Educating customers while entertaining them
- Bringing together employees from across the bank for a creative project with full buy-in
- Proving to the community that banks don’t have to be boring
Chris Davis of Texas Bank and Trust sat down with us to talk about how his bank brought a DIY spirit to this cutting-edge content strategy. Here’s what he had to say.
Mark your calendars! Public voting for the 2017 ABA Bank Marketing Video Awards begins on July 10.