Making Video That People Will Watch

Done right, video is the quickest, most effective way to hook an audience and deliver a message.

But how is a boring old bank supposed to hook an audience?

Who says banks are boring? They’re staffed by people—and most folks are at least a little quirky. Let their personalities shine through, and you humanize your bank. Plus, you get some must-see TV.

We sat down with Bryan Fonville of Waco-based Central National Bank to ask about the unexpected path they found to the hearts of consumers both inside and beyond their immediate community.

If you haven’t yet seen Central National’s collection of instructional, outreach, and PSA videos, you’ll want to check those out, pronto. But first watch Bryan Fonville as he tells us what they did and how they did it.

And don’t forget to submit your own bank videos for the 2017 ABA Bank Marketing Video Awards. Entries will be accepted through May 24.

Bryan’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.

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