ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

Taking Stock of Surveys

April 7, 2017
Reading Time: 1 min read

A Marketing Money Podcast

Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense.

In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency explore the depths of surveying and give some real examples of success and failure when gathering information.

From getting an idea of where your bank stands with the public to managing client expectations and measuring your brand awareness, the right survey can be a powerful catalyst in delivering your marketing tactics. If done poorly, it can also be painful both economically and reputationally.

So sit back and listen to this Marketing Money Podcast, because 60% of the time a survey works every time.

Tags: ABA Bank Marketing PodcastSurveys
ShareTweetPin

Related Posts

The wealth transfer challenge: Better communication means less stress between generations

The wealth transfer challenge: Better communication means less stress between generations

Wealth Management
January 21, 2026

A new study shows the objective is not just to smooth the transfer but to avoid serious conflict on the way.

Predicting what is ahead for banks

Compliance and Risk
January 21, 2026

Bankers face challenges and opportunities in multiple key areas.

Recycling the narrative on cash

Recycling the narrative on cash

Community Banking
January 14, 2026

Cash may not be king, but consumers have not dethroned it completely. What can U.S. banks do to handle cash more efficiently?

Getting ready for the great wealth transfer

Getting ready for the great wealth transfer

Wealth Management
January 13, 2026

A good first step for banks to confront this challenge is to focus very intentionally on intergenerational wealth management.

Podcast: The incredible shrinking penny (circulation)

Podcast: The incredible shrinking penny (circulation)

ABA Banking Journal Podcast
January 8, 2026

ABA's Steve Kenneally on the Fed's decision on penny deposits, the operational challenges the penny phaseout poses to retailers and banks, and ABA's advocacy on coinage reform.

FCC rules that consent is required for AI-generated voices in outbound calls

FCC strengthens Robocall Mitigation Database

Compliance and Risk
January 7, 2026

The FCC issued a final rule that requires voice service providers to provide more timely updated information to the Robocall Mitigation Database and provides increased penalties for non-compliance. The rule is effective Feb. 5.

NEWSBYTES

House committee advances three ABA-backed bills

January 23, 2026

ABA DataBank: Pour decisions – Americans drinking less

January 23, 2026

FDIC approves deposit insurance applications for Ford, GM industrial banks

January 22, 2026

SPONSORED CONTENT

Seeing More Check Fraud and Scams? These Educational Online Toolkits Can Help

Seeing More Check Fraud and Scams? These Educational Online Toolkits Can Help

November 1, 2025
5 FedNow®  Service Developments You May Have Missed

5 FedNow® Service Developments You May Have Missed

October 31, 2025

Cash, Security, and Resilience in a Digital-First Economy

October 20, 2025
Rethinking Outsourcing: The Value of Tech-Enabled, Strategic Growth Partnerships

Rethinking Outsourcing: The Value of Tech-Enabled, Strategic Growth Partnerships

October 1, 2025

PODCASTS

A new kind of ‘community bank’ for small businesses

January 22, 2026

Podcast: A Lone Star banking perspective

January 15, 2026

Podcast: The incredible shrinking penny (circulation)

January 8, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.