When Being Safe Means Diving In

Hate risk? You’re a bank—of course you do. So maybe the safest course of action is to keep a low profile on social media. Or better yet, stay out of it completely. Right?


Like it or not, people are talking about you on social channels. If you’re not there to engage, you’re surrendering any control over the conversation. There’s a safer way forward: listen your audience, find your voice, and get your message out. Ryan Bell tells us all about it.

Along with his social media management firm Gremlin Social, Ryan was instrumental in the production of ABA’s new research study, The State of Social Media in Banking.

Ryan’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.