When Fintech Comes Calling

That persistent noise you hear is the sound of fintech knocking on your bank’s door. And it’s not going away—not in this lifetime—so you might as well open up.

Okay, then what? Don’t worry, Kathleen Craig is here to walk you through it.

First of all, realize that fintech is the key to your next generation of customers. Find out what they want and your next steps will become clearer. Then get to know the fintech vendors out there—and take stock of what makes sense for your bank. You can’t do everything, but if you identify the areas that are most important to your bank’s brand, you can find the right partner.

Kathleen’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.

To learn about the latest payment strategies in an increasingly fintech world, come to the ABA Payments Forum, June 22-23, 2017, in Washington, DC.

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