And now, a moment of candor:
The banking sector isn’t exactly basking in the adoration of the American public.
But as a marketer, there is at least one low-cost, high-impact thing you can do to improve your bank’s brand capital. And you can do it right away. Optimize your executives’ presence on LinkedIn and other social channels.
Why? Because consumers are human, and humans respond better to real people than they do to cold, impersonal institutions.
We’ve gotten to the point where an executive’s online identity is a fact of life—and it reflects not just on the individual but on the entire bank. Is your CEO a brand ambassador or a brand detractor? If it’s the latter, there are things you can do about it.
Listen in as Mindset Digital’s Debra Jasper talks us through the power of a strong digital presence.
Online training in digital, mobile and social media from ABA.