Hey! Big Impact from a Small Word

When you’re a community bank competing in a market of giants, you’d better zero in on what makes you unique. And you’d better figure out how to convey that message in as few words as possible.

So when Southern Bank and Trust Company set out to communicate the bank’s southern values to its local markets in eastern North Carolina and southeastern Virginia, the team thought long and hard about what that meant.

Little did anyone know that they’d soon have whole stadiums of fans shouting out the bank’s new rallying cry.

Find out from marcom leader Skip Carney what happens when a bank takes control of one of the simplest words in the English language.

Skip’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.

Check out what Southern Bank’s “Hey Cam” caught at a local baseball game.