ABA Bank Marketing Video Contest
Yesterday at the 2016 ABA Bank Marketing Conference in Nashville, we were honored to present the winners of the first annual ABA Bank Marketing Video Contest.
Banks of all sizes from across the country—and as far away as Guam—have increased their use of video to inform, to educate, and to show the world who they are. This has been an exciting development in bank marketing, one that opens doors to new ways of reaching the American consumer. And by recognizing the best of the best, we hope to inspire and elevate the entire industry.
A panel of industry judges scored each entry, based on production value, creativity, and message. The four top-scoring videos for each asset category were then posted on the ABA Bank Marketing.com for public voting.
After 3 months, nearly 400 entries, more than 6000 voters, and the careful consideration of 66 judges, the results are in. The envelope please…
Best in Show
This was the single video that received the highest tally across banks of all asset sizes when judges’ scores were combined with public votes.
The winning video’s depiction of one family’s long-term relationship with a bank portrays retail banking at its best: as the infrastructure that supports the American dream.
Winner: “Through the years”
Old National
Evansville, Indiana
Best in Asset Category
Winners of this prize were determined through combination of the judges’ scoring and public votes within each asset category.
Under $500 Million
The winner of this category takes a humorous look at the banking preferences of different generations to show that when it comes to banking, you really can have it all.
Winner: “You can bank the way you want to”
Pannos Marketing for
Bank of Zachary
Baton Rouge, Louisiana
Runner-Up: “First Federal Savings: Helping businesses grow for generations,” First Federal Savings, Ohio
$500 Million – $1 Billion
By presenting this bank’s choice of checking accounts as a lively animated short, the winning video makes it easy for consumers to digest a relatively complex matrix of offerings.
Winner: “Modern Fit Checking”
First Bank Richmond
Richmond, Indiana
Runner-Up: “Bank Happy,” Forcht Bank, Lexington, Kentucky
$1 Billion – $5 Billion
This category winner breaks the mold of financial services advertising, not only by focusing on a charity event, but also by melding the sounds and images of traditional Pacific island culture with the concept of a modern family on the move.
Winner: “iFit 5k Run”
Bank of Guam
Guam
Runner-Up: “Nope!” Extraco Banks NA, Waco, Texas
Over $5 Billion
As the top scorer overall, this video was also the winner of the Best in Show prize.
Winner: “Through the years”
Old National
Evansville, Indiana
Runner-Up: “Delivering more than you expect,” Bank of North Carolina, Thomasville, North Carolina
Spotlight Award
This award was given to the entry that was deemed worthy of special recognition, being the judges’ favorite among those that did not progress to the final round.
This fast-paced video illustrates the gamut of banking needs and life demands, acknowledging that no one wants to take time away from their busy lives to attend to time-consuming banking chores.
Winner: “Time is money”
First Tennessee Bank
Memphis, Tennessee
Marketers’ Choice Award
After the judges’ scores and the public online vote, the eight contest finalists progressed to the ultimate peer review, which took place onsite at the ABA Bank Marketing Conference in Nashville. This was a nail-biting round of on-the-spot app-based voting. And it all came down to what the bank marketers themselves thought.
Winner:
Winner: “Through the years”
Old National
Evansville, Indiana
To view the winners and runners-up, visit our 2016 ABA Bank Marketing Video Contest page.
