A New Way to Think About Branding

Are you a cattle rancher? If not, you’ll want to be very introspective in your approach to “branding.”

Sure, we all have some grasp of what a brand is. But when you use the term as an action item, things get a lot more complicated. It’ll be about more that stamping your logo on everything you touch. Because brand is the reflection of an organization’s personality, it expresses itself in numerous ways. Branding is any way your company communicates its personality to the consumer.

Keep in mind too, that in your work as a marketer, you’re always interacting with other human beings.

Pick up some tips and best practices from marketing guru Josh Mabus as he unpacks the concepts of branding, word of mouth, and virality.

Josh’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.