Forget you’re a banker! At least, for a little while. Why? Because these days, you can’t count on your customers to read the emails and letters you send them. You’d better capture their attention really fast, and you can’t do that by boring them to tears. Your technical, legalistic, jargon-filled language simply won’t reach them.
Customer communications aren’t just a hot topic in the banking industry. They’re also a great opportunity to engage consumers and deepen your relationships with them.
But communicating in a concise, transparent way may be a bank marketer’s biggest challenge. How do you get there from here? You can start by looking at everything you do through your customer’s eyes.
Listen in as Michael Carter, Senior Vice President of Marketing at Regions Bank breaks it down for us.
Michael’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.