Are You Relevant? Are You Sure?

Karen Partee, CFMP, and CMO of Texas Bank and Trust is quick to point that the role of a bank marketer is to create relevance for the bank—whether that means embracing new technology or even producing an in-house T.V. show.

Customer needs are changing rapidly. Demographics, lifestyles, and technology continue to evolve. To stay relevant, bank marketers need to recognize these changes and create a conversation that addresses those needs.

How? It comes down to being agile, flexible, and innovative—to asking the tough questions and collaborating with tech partners.

Hear Karen’s thoughts on rejecting the status quo and blazing new trails.


Karen’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.