Doing Well by Doing Good

How does a small community bank with $250 million in assets and only 50 employees score statewide news coverage, chalk up 40,000 views on YouTube, and attract 18,000 people to its events every month? By focusing on the community side of community banking. Led by president and CEO, Jill Castilla, Citizens Bank of Edmond transformed itself from a state of near collapse to a nationwide model for small bank success.

It all started with a commitment to elevating the local community: Street festivals to celebrate local music, local shopping, and local food. Cash mobs to spotlight local businesses and forge critical relationships. Accessibility, transparency, and the best intentions.

Listen in as Jill talks about the synergy of local banking and what she describes as “the original crowd funders.”

Jill’s remarks were recorded at the recent ABA Bank Marketing Conference in Denver.